W RITING E FFECTIVE
E -MAIL P ROGRAM

A new half-day course from Strategic Communications

Now that e-mail systems make it possible to embarrass yourself and your organization many times faster than in the past, this course fills a pressing need. In a half day participants can learn to

• identify the needs of the reader
  
• write e-mail that
  
  • grabs the readers attention through exciting subject lines
    
  • explains the reasons why the reader should take action
    
  • outlines clear next steps
    
  • ensures follow-up
    
• eliminate embarrassing grammar errors
  
• establish a professional tone
  

This course starts with a powerful in-box exercise that demonstrates the need for creating appropriate messages. The instructors, all of whom are published authors, then work through a process for organizing appropriate content using the participants own samples. In the end, participants will have written at least three actual e-mail messages.

We follow-up with participants by offering to review up to three pieces of e-mail in the two weeks following the workshop.

Assignment	Bring hard copy of 10 e-mails you have sent; and 10 you have received that you believe were ineffective
8:30-8:45	E-mail in-box exercise
8:45-9:00	Discussion: what do e-mail readers look for
9:15-11:00	Work through the process of developing an effective e-mail message for own work
	- focusing on the decision maker's needs - organizing support around reader's concerns - developing a persuasive organization - using the subject line effectively
11:00-11:45	Put structures on transparencies for review by the group
	Discuss turning structure into text
12:00-12:30	Common grammar and usage flaws
12:30	Wrap up and goal-setting
Follow-up	After the workshop, participants can send instructor up to 3 e-mail messages for review and feedback.

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