P RESENTATIONS F OR
D ECISION M AKERS
P ROGRAM

This two day program is designed specifically for individuals who want to improve their spoken presentation skills. The program stresses personalized instruction and participation and will benefit anyone who influences decisions, synthesizes complex information for others, or must explain concepts to an audience not familiar with the jargon of the industry.

The program focuses on four crucial aspects of successful presentations:

• Developing a convincing argument

  Participants learn a unique system for structuring a logical and persuasive argument. Using Strategic Communications' Audience Analysis model, participants learn to prepare an audience based presentation.

• Speaking with authority

  Assisted by instructor comments and videotapes, participants polish their platform skills in order to turn a well-reasoned argument into a smooth presentation.

• Making and using visual support

  Most successful presentations persuade through a blend of words and images. Participants learn to create and use powerful and effective visuals which support their message.

• Controlling the presentation

  Powerful presentations depend on interaction. Participants learn how to respond to questions and interruptions and how to turn a question back to their topic.

Program Design

The hallmark of a good presentation is its content. Our system, which proceeds from analyzing the audience to establishing criteria to creating a logic tree (the "picture" of the argument), is a high-level thinking tool as well as a communication technique. As such, it is particularly appropriate for individuals who frequently must explain complex trends and reactions to a changing environment in terms that every member of their audience can understand. We use a case that is meaningful in the client organization to work through this system.

Program Development

In order to customize the workshop, we use samples of either presentation outlines or reports and memos from the client organization. We use these to ensure that the case we design is meaningful and as the basis for logic exercises.

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